There are 8,760 hours in a year. Demand for electricity in New York reach a peak for about 40 of those hours. For most of those 40 peak hours, the utility companies can keep the grid balanced and continue supplying their customers, avoiding brownouts or even blackouts which can result due to the demand for electricity exceeding its supply. Sometimes, however, the demand for electricity outpaces the grid’s ability to supply it. Instead of producing more electricity at great expense to consumers and the environment, the utility companies can offset the imbalance by reducing the amount of electricity being consumed during these peak demand times, by rewarding commercial and industrial companies like yours for curtailing energy consumption. That’s demand response, and it can be very financially rewarding to organizations like yours.